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Testimonials

Testimonials

PETER HANNIS HERNANDEZ
President Western Region
Douglas Elliman Real Estate

“Fred Wilson’s ProductionModel™ is ‘the’
foundational model for success in real estate sales. Truly, everyone should learn it and use it.”

“Living in Malibu near Los Angeles, I come from a multi-generational family of real estate professionals, myself having been in the business for over 45 years. Initially in residential sales, first just getting by but eventually as a top producer, I rose to become President and COO for Coldwell Banker Orange County. I then founded, built and, as Co-President, sold the California-wide brokerage, Teles Properties. Today I’m honored to be President Western Region of the highly regarded national powerhouse, Douglas Elliman Real Estate. Consequently, over the course of my extensive career it would be fair to say that I’ve seen a lot, particularly when it comes to the vital topic of agent training. And, simply put, there’s nothing out there that compares with Fred Wilson’s ProductionModel™ for success in real estate sales. Why? Because my many years adapting to change in the industry have taught me that what’s most important for generating agent success in sales are the fundamentals. And that’s what Fred’s ProductionModel™ is about – the all-important fundamentals necessary for any agent of any level to do more deals more often. It’s ‘the’ foundational model for success in real estate sales. Truly, everyone should learn it and use it.”

CHARLES PENCE
Pence ▪ Hathorn ▪  Silver
Compass Real Estate
— Billion-Dollar Producer —

“Fred’s ProductionModel™, far and away, is the most productive and effective sales tool that I’ve ever been exposed to.”

“Fred Wilson’s coaching is unique yet simple. And his techniques, if developed and followed, will yield major results in a short period of time. I’ve been coached by a number of great trainers during my long career and, myself, have coached many team members over the past 42 years. With 3500+ transactions and more than $3.5B in sales, we’ve had an outstanding run. But I must say that I wish I’d been introduced to Fred Wilson and his ProductionModel™ (particularly his Process of Discovery) way back when I first started in real estate sales. I would have done much more business, in way less time, and with far less aggravation had I, early on, adopted his fundamental approach to success. There’s a cutting edge when it comes to sales production, finding opportunity, and living a successful life. Fred knows where it is and how to help the rest of us find it. Every other coach should take note because, sadly, he’s the only one who teaches the most important factor determining success, not just in sales but in life: Opportunitive Awareness. Fred’s ProductionModel™, far and
away, is the most productive and effective sales tool that I’ve ever been exposed to.”

TERRI ELSTON
Douglas Elliman – Beverly Hills
— Multi Award-Winning Veteran Agent —

“I adore and respect you Fred! And I HIGHLY recommend Fred Wilson Coaching to anyone and everyone, whether you are beginning, in the middle, or a seasoned real estate agent.”

“Fred Wilson is like no other… Sharing his current, on-going experiences in the actual real estate market is of so much value. His ways, humor, and online programs, weekly classes, and daily calls. All sparking you into action and getting you potentially much more business. Just follow Fred and do what he says. He’ll keep it simple and FUN…teaching you an approach that costs the least amount of money for the best return in the business…making the most of your time and effort talking to people in the right way. I adore and respect you, Fred! And I HIGHLY recommend Fred Wilson Coaching to anyone and everyone, whether you are beginning, in the middle, or a seasoned real estate agent.”

SCOTT MACDONALD
Executive Sales Director
Co-Founder
Agent Inc.

“Creator of the ProductionModel™—perhaps the most efficient and effective approach to real estate sales I have ever seen—Fred Wilson is both a remarkable coach and top agent who will lead you to success.”

“The over-crowded training space in the real estate industry reminds me of an old saying: ‘Those who can’t do, teach (and those who can’t teach, teach PE).’ In contrast, Fred Wilson is a doer. On the street each day, living out his amazing brand of success with a level of consistency and diversity that almost no one in our industry ever achieves or even dreams of! Imagine averaging a deal a week for 30 years running, coaching tens of thousands of people along the way and, during it all, founding and building a successful, multi-office real estate brokerage… And I can tell you, his sincere curiosity and regard for everyone he meets demonstrate a world view that people really matter and, I can attest, extends to each and every client. He’s one of the most extraordinary real estate professionals I have had the pleasure to know in my three and a half decades in this business. Creator of the ProductionModel™—perhaps the most efficient and effective approach to real estate sales I have ever seen—Fred Wilson is a remarkable coach and top agent who will lead you to success.”

MATT GOEGLEIN
Vice President Sales – LA
Fidelity Title Insurance Co.

“Fred’s ground-breaking ProductionModel™ program absolutely nails the essentials needed for more agent success in real estate sales. I highly recommend Fred Wilson Coaching.”

“As a top producing Title Rep for over 30 years, I’ve worked closely both with well-established and up-coming real estate agents, serving their clients’ needs while helping them close, literally, 20,000+ transactions. And throughout my years of front-line practice with all skill levels, I’ve learned much about what it takes to become a successful agent. Yet it’s always an eyeopener when I consider the industry-wide statistics. Most real estate agents close just a few sales annually and, correspondingly, don’t generate much income. And it’s not only those who fail to put in the time and effort required. Oftentimes, even agents who are highly motivated and quite hard working still have a difficult time meeting their income expectations.
Ultimately, it all comes down to the effectiveness of what they’re doing. So, what should they be doing? Fortunately, there’s lots of training available. So much, in fact, that I’m sometimes asked by agents about the right coaching. Although the options vary greatly, here’s what I know…
For any person to succeed in any type of sales career they must observe and implement certain key principles and disciplines. Those principles and disciplines come first; everything else a distant second. That’s why I strongly suggest Fred Wilson’s coaching programs to agents who want to upgrade their process and see REAL RESULTS. A long-time top sales leader himself, his many innovative concepts and techniques—No-Pressure Sales, Spontaneous Production, Business on Demand, The 7-Day Lead—embrace proven fundamentals, making Fred the standard bearer for a new (and more effective) approach to the business. Fred’s groundbreaking ProductionModel™ program absolutely nails the essentials needed for more agent success in real estate sales. I highly recommend Fred Wilson Coaching.”

JUSTIN & SAYRE SMITH
The Smith Team
RE/MAX Consultants
— Platinum Club Award —

“If you want to do deals sooner, more often, and more consistently—and make big bucks—make Fred Wilson’s ProductionModel™ your priority model for success in real estate sales…and don’t delay!”

“We’re now several years into our career in real estate sales and can honestly tell you, especially when we look at the lack of success with so many agents around us, that meeting Fred at the start of our career was a stroke of great fortune that continues to pay huge dividends for us and our family. Because Fred Wilson’s ProductionModel™ for success in real estate sales—the very model behind his own decades-long streak of business—is our model, too. And here’s the thing, a statement Fred made at the very beginning of our career-shaping education with him, and a fact that’s subsequently been worth millions to us: ‘The Model always works, but only if you work the model.’ And that’s what we did…and continue to do; in our own way, model Fred’s approach throughout our day-to-day way of doing things. Oftentimes to the amazement and, yes, envy of other agents we interact with. Within days of learning the ProductionModel™ (and just weeks after starting in the business) we began to gain traction in terms of lead generation. Within a month or two we started to bring in deals. And we’ve clipped along at 2 to 3 deals a month ever since and, more and more, even a deal a week. Just like Fred! So, what’s our advice? If you want to do deals sooner, more often, and more consistently—and make big bucks—make Fred Wilson’s ProductionModel™ your priority model for success in real estate sales…and don’t delay!”

JOSEF SZIGETI
Broker Associate
Douglas Elliman Newport Beach
— Top Sales Producer, Real Estate Developer —

“The return on investment is off the charts! For every dollar I’ve put into coaching with Fred Wilson and his ProductionModel™ over the past 15 years, I’ve made it back 100 times over.”

“In 1983 I arrived in Los Angeles with $500 and all my possessions on my back. Studying English at night, I some days worked 20 hours holding down multiple jobs. After six months I opened my first business; a frozen yogurt stand. I then sold it to pursue my passion for R&D, enrolling in the UCLA Physics Department. During college, to pay for it all, I built a security firm and, with success, began to invest in real estate. After graduation—with two patents in hand, the sale of my security company, and positive results investing—I went into real estate sales. I loved the potential I saw; it
was the right move to make. And for nearly 25 years I’ve been quite successful. But it wasn’t automatic. One day, after much effort trying many different strategies to build my success, I heard Fred Wilson speak. It was a life-changing (and career-shaping) experience for me. Himself a top-producing real estate agent for 30 years, he’s a one-of-a-kind, against-the-grain thinker who has identified and bottled the true secrets of success in real estate sales. And fortunately the very same information is available to you. Coach Fred often says: Ready-set-launch, don’t wait ‘til lunch. My translation: Today-not-tomorrow, make Fred’s model your career-changing move for success in real estate sales. The return on investment is off the charts! For every dollar I’ve put into coaching with Fred Wilson and his ProductionModel™ over the past 15 years, I’ve made it back 100 times over.”

JILLINE HOLLIDAY
Capitis Real Estate
— 20-Year Producer —

“For my success in real estate sales, I just spend a few hours a day the Fred Wilson way, using his ProductionModel™
to predictably and reliably increase my bottom line.”

“What’s unique about Fred Wilson’s ProductionModel™ for success in real estate sales is that, based on fundamentals, it mirrors life. Meaning, it’s doable. In contrast, most coaches I’ve hired and systems I’ve adopted forced my direction, exhausted my time and energy, and drained my finances. Whereas Fred, a super-successful agent himself, teaches a new approach to opportunity and, importantly, the skills to discover it in your day. For instance, when my A/C broke, instead of complaining, I opened up to opportunity and, using Fred’s method, discovered that the repairman’s daughter was ready to buy. I wouldn’t have identified that business through marketing, farming, or social media. I now realize that my next client is likely right in front of me. Possibly at an open house or through calls I make. Or, less obviously, at a school function while talking with other parents or by chatting with folks new to me while out and about. I don’t have to push or “sell” people, rely on a “magic” script, or wait for success while “building” a brand. Which leads to my favorite aspect of the ProductionModel™ – what Fred calls business-on-demand. Whether focused as a hands-on parent, involved with non-real-estate priorities, or just returning from a well-earned vacation, I can quickly get back on track and, by faithfully applying the model, open a new escrow within a short time frame. And it really levels the playing field; working both for newbies and veterans, alike. I strongly encourage agents of any level to take Fred’s coaching and master his techniques. They’ll find more deals week to week, month to month, throughout the year. As for my success in real estate sales, I just spend a few hours a day the Fred Wilson way, using his ProductionModel™ to predictably and reliably increase my bottom line.”

ANDREW THURM
Compass Santa Monica
— Award-Winning Top Producer —

“It’s imperative to understand and apply Fred Wilson’s ProductionModel™ if you want to ensure great success in your business.”

“Out of everything I’ve ever done in my 20-plus year career in real estate sales, my association with Fred and the ability to listen to his ideas and concepts has been the single-most powerful key in dramatically turning my business around and taking my success to the next level. I know from long, personal experience that it’s imperative to understand and apply Fred Wilson’s ProductionModel™ if you want to ensure great success in your business.”

CRAIG NATVIG
Properties / Lifestyles
Coldwell Banker Realty Southern California
— International Diamond Society —

“I highly recommend Fred’s teachings and techniques to anyone seeking the next level of success in their business.”

“I’ve been subscribing to Fred Wilson’s coaching programs for many years. His career-shaping ideas and concepts have inspired me and, himself a longtime top producer, his great knowledge and experience have taught me many important lessons. By listening to Fred discuss the ProductionModel™—his no-nonsense, anyone-can-do approach to success in real estate sales—I’ve learned to put his fundamental principles and proven techniques into action for the growth of
my business and, thus, livelihood. His perspectives are universally applicable, particularly his understanding of, one, how to better navigate the conversations you have with people and, two, how to identify and access much more opportunity in your day. I highly recommend Fred’s teachings and techniques to anyone seeking the next level of success in their business.”

JASON SETTERLUND
Broker Associate
Capitis Real Estate

“Fred Wilson’s ProductionModel™ lets me be myself and leverage the fundamentals essential for success so that I truly can excel, not just on a higher level but on a higher plane.”

“When I first considered a career in real estate sales, I struggled with my professional identity. I was ready to leave my corporate “stability”, to make my own hours and discontinue relying on others for a paycheck. I believed I could excel in a field where, putting my trust in only myself to achieve success, there was no ceiling for earning potential. But what I refused to accept was that my behavior in the business would have to conform the common industry-wide standard that valued flash over substance. A family man at heart, I wasn’t interested in being the next superstar salesman, driving the most expensive car, or wearing a designer suit… All just to go broke. I did want to make real money, though. What I was looking for was a foundational education in sales, not a crash-course in branding, marketing, or technology. And, not wanting to pressure and hustle people to do business, I yearned for a career that I could be proud of. These days, I love that my job is never to get (push) someone to do something but, instead, simply to find out what people are willing (or not willing) to do. Within that truth lies my next transaction. Potential clients tell me yes. They tell me no. I’m fine with both. I’ve learned there’s always more and I know how to get my fair share. I feel extremely fortunate that I’ve been able to make that approach the reality in my business. Fred Wilson’s ProductionModel™ lets me be myself and leverage the fundamentals essential for success so that I truly can excel, not just on a higher level but on a higher plane.”